Whiten Plus Deep Clean Natural Whitening Peppermint Toothpaste Review
By Tom's of Maine: Natural Toothpaste, Deodorant, and Body Care | Published: 2026-08-02
Category: Product Reviews
Discover how Tom's of Maine Whiten Plus Deep Clean Peppermint Toothpaste whitens naturally with fluoride, and why it's a top choice for a brighter smile.
When it comes to achieving a brighter smile, the market is flooded with whitening toothpastes that promise dramatic results. However, many of these products rely on harsh abrasives and artificial chemicals that can wear down enamel over time. If you're looking for a gentler approach that still delivers visible whitening, Tom's of Maine Whiten Plus Deep Clean Whitening Spearmint Natural Toothpaste might be the answer. In this review, we'll take an in-depth look at this popular natural toothpaste, exploring its ingredients, effectiveness, taste, and overall value.

Tom's of Maine has long been a trusted name in natural personal care, and their Whiten Plus line is designed to combine the power of fluoride with naturally derived ingredients to help remove surface stains and prevent cavities. Whether you're new to natural oral care or a seasoned enthusiast, this review will help you decide if this peppermint-flavored toothpaste deserves a spot in your daily routine.
What Makes Whiten Plus Deep Clean Unique?
Unlike many natural toothpastes that skip fluoride, Whiten Plus Deep Clean contains fluoride, which is clinically proven to strengthen enamel and prevent cavities. This makes it an excellent choice for those who want the benefits of natural ingredients without compromising on cavity protection. The formula also includes hydrated silica, a gentle abrasive that effectively polishes away surface stains from coffee, tea, and other everyday culprits.
What sets this toothpaste apart is its dual-action approach: deep cleaning and whitening. The deep clean action helps remove plaque and food debris, while the whitening agents work to restore your smile's natural brightness. Additionally, the peppermint flavor provides a refreshing, clean sensation that leaves your mouth feeling invigorated.
- Contains fluoride for cavity protection
- Uses naturally derived ingredients
- Gentle enough for daily use
Ingredients: Natural and Effective
Tom's of Maine is committed to using responsibly sourced, naturally derived ingredients, and Whiten Plus Deep Clean is no exception. The active ingredient is sodium fluoride (0.24%), which helps prevent tooth decay. The inactive ingredients include calcium carbonate, hydrated silica, glycerin, and natural flavors, all of which work together to clean and polish teeth without harsh chemicals.
Notably, this toothpaste is free from artificial sweeteners, preservatives, and dyes. It's also vegan and not tested on animals, aligning with the brand's ethical standards. For those with sensitive teeth, the gentle formula is less likely to cause irritation, making it a versatile option for the whole family.
- No artificial sweeteners, preservatives, or dyes
- Vegan and cruelty-free
- Naturally derived ingredients
Whitening Performance: Does It Really Work?
The primary question for any whitening toothpaste is: does it actually whiten? In our testing, we found that Whiten Plus Deep Clean effectively removes surface stains over time. The hydrated silica acts as a mild abrasive that polishes teeth, while the fluoride strengthens enamel, which can also help maintain a brighter appearance. While it won't dramatically change the color of your teeth like professional whitening treatments, it does help restore your natural smile by eliminating everyday stains.
For best results, we recommend using this toothpaste twice a day for at least two weeks. Many users report noticeable improvements in stain removal, especially if they consume coffee, tea, or red wine regularly. It's important to manage expectations: this is a maintenance product, not a miracle worker. But for a natural option that also protects against cavities, it's a solid choice.
- Visible results in 2-4 weeks
- Effective on coffee and tea stains
- Strengthens enamel while whitening
Taste and Texture: A Refreshing Experience
The peppermint flavor is crisp and invigorating, without being overpowering. It leaves your mouth feeling clean and fresh, and the texture is smooth and creamy, not gritty like some other whitening toothpastes. The foam is moderate, and it rinses cleanly, leaving no unpleasant aftertaste.
Compared to other natural toothpastes, the taste is notably pleasant, making it easy to stick to your brushing routine. If you're not a fan of strong mint, this might be a pleasant surprise, as it's more subtle than many conventional brands. Overall, the sensory experience is a highlight of this product.
- Crisp, refreshing peppermint taste
- Smooth, creamy texture
- Pleasant aftertaste
Comparison with Other Tom's of Maine Toothpastes
Tom's of Maine offers a variety of toothpastes to suit different needs. For instance, Whole Care Wintermint Natural Toothpaste with Fluoride is another excellent option that focuses on overall oral health, including cavity protection and tartar control. If you're looking for a travel-friendly option, the Grab n' Go Travel Size Fluoride-Free Fresh Mint Natural Toothpaste is convenient for on-the-go use, though it lacks fluoride.

Whiten Plus Deep Clean stands out for its dual whitening and deep cleaning benefits. It's ideal for those who want to address surface stains while maintaining strong enamel. If you have specific whitening goals, this is the toothpaste to choose. For kids, Tom's of Maine offers Watermelon Wiggle Natural Kids Toothpaste with Fluoride, which is specially formulated for young teeth.
- Whiten Plus: best for whitening and deep cleaning
- Whole Care Wintermint: all-around oral health
- Grab n' Go: fluoride-free and travel-friendly
Price and Value for Money
Whiten Plus Deep Clean is competitively priced within the natural toothpaste market. While it may be slightly more expensive than conventional brands, the quality ingredients and ethical manufacturing justify the cost. A single tube typically lasts about two months with regular use, making it a reasonable investment in your oral health.
Considering the dual benefits of whitening and cavity protection, this toothpaste offers excellent value. Plus, by choosing a natural product from a brand like Tom's of Maine, you're supporting sustainable practices and reducing your exposure to potentially harmful chemicals.
- Reasonable price for natural ingredients
- Lasts approximately two months
- Supports ethical and sustainable practices
Pros and Cons
As with any product, there are pros and cons to consider. On the plus side, this toothpaste contains fluoride, uses naturally derived ingredients, and effectively removes surface stains. It also has a pleasant flavor and is suitable for daily use. On the downside, it may not produce dramatic whitening results for severely stained teeth, and some users might prefer a stronger mint flavor.
Overall, the pros far outweigh the cons, making it a top contender in the natural whitening toothpaste category.
- Pros: Contains fluoride, natural ingredients, effective stain removal, pleasant taste
- Cons: Not for extreme whitening, mild mint flavor
Final Verdict
After thorough testing, we confidently recommend Tom's of Maine Whiten Plus Deep Clean Natural Whitening Peppermint Toothpaste for anyone seeking a natural, fluoride-based toothpaste that brightens your smile. It's especially well-suited for those who drink coffee or tea and want to combat surface stains without harsh chemicals.
Whether you're new to natural oral care or a loyal Tom's of Maine customer, this toothpaste is a worthy addition to your bathroom cabinet. Its combination of effectiveness, taste, and ethical production makes it a standout product.
If you're ready to brighten your smile naturally, give Whiten Plus Deep Clean a try. Pair it with a soft-bristled toothbrush and regular flossing for optimal oral health. Explore more of our natural oral care products to find the perfect routine for you.



